A deliciously delightful update for Welch’s online storefronts.

As a newer client working with the Integer Group, Welch’s was searching for a way to rework their online eCommerce presence, tasking my fellow art director and myself to a much-needed refresher of their Amazon, Walmart, and Target listings. Our client gave us excellent assets to use, along with providing lesser-known hidden facts about the company, like how they give back 100% of their profits to the US-based farmers who grow their grapes! We zoned in on the client's desire for Welch’s to be more than just juice but also a conduit for making memories, enjoying delicious recipes, and giving back to their workers. At the end of the day we made some incredible storefront assets that look as tasty as a tall glass of their signature Concord grape juice.

Lead Art Director: Daniel Cornelius

Lead Copywriter: Parker Kenny